Need some sales in a hurry?
There's really no reason to worry
There's something that's quick
To give business a kick
And make your phone hotter than curry

Sometimes it can be rather slow
To rely on just SEO
There's one other way
(You just have to pay)
It's worth it - you'll see your biz grow

​This method is called 'pay-per-click'
Renowned for being so quick
You won't wait an age
To be on Google's front page
Adwords gets you there in a tick

​You may have tried it before
Or heard stories of how it costs more
But when it's done right
The bill's not a fright
Paid by clients who walk through your door

​If you try it yourself, best beware
With your budget, Google won't care
It's easy to blow it
And before you know it
The shirt on your back won't be there!

​Ideally use someone who knows
Some things are best left to the pros
Who understand Google
Dependably frugal
With spending whilst ROI grows

​Let's say you're a carpenter
Making 'custom doors'
I'll create a great campaign
That prospects can't ignore

They've searched 'custom doors'
Seen your ad, felt compelled to click
Now on a special landing page
Your offer starts to stick

On that special landing page
(optimised for taking action)
Your prospect now becomes a lead
And ups the interaction

​They look for reasons not to buy
(it's just the way we're wired!)
Objections become overcome
You're close to getting hired

By now they're really on the hook
'We're in the hands of pros!'
And when they call, you'll find that all
That's left to do is close

Now closing here is easy
After all it's them who called
Just listen to their needs and wants
And both end up enthralled!